Some people say, “the economy of giving it away”
As most of you know that a lot of people are increasingly wanting cheaper, very cheap, and even FREE items! Some might get them free, some might not. Marketers are bending and some may have broken their bones trying to make their company’s offerings are seemingly as ‘free’ as possible.
‘FREE’ has been a strong and influential word in marketing. Remember when you go to a bar with your friends? The girls are let in free and the guys will have to pay the entry fee. ‘Girls Night’ is also one of the way to attract guys into those places that offer free drinks or discounted drink prices for girls. That explains why the word ‘free’ is very strong, and loved by marketers. They will take all the opportunities given to take advantage of that particular word. Another example for girls, when you visited a department store specifically the beauty department, you will rarely find them having a discount (just imagine MAC), unlike majority of clothing stores. However, they do often offer you ‘FREE GIFTS’ with a certain amount of purchase. There’s the tactic. As customers, we will straight away think that as a bargain, hence the strength of the word ‘free’ for us as consumers.
As shown in one of the photo I posted in the ‘E-SHOPPER GALLERY’ page, an online shop called Strawberrynet.com is an example of how they use the word free. I reckon one of their main marketing strategy is through the emphasize of the word FREE. As you can see, they wrote ‘FREE SHIPPING’ in capital letters, central position and in bold. You might’ve guess, this actually WORKS! They also give free samples to potential customers of that particular product samples, and hoping they’ll return to buy the product.
That’s all my sharing for today, hope this post will be informational and thought provoking for everyone. And do let me know of any brands that are using this ‘free’ strategy massively in their marketing program. I don’t want to miss getting any free stuffs LOL.
- In a Minute: Digital Marketing Strategies Webinar Take-a-Way (neolane.com)
- Why Offer Free Samples? (promobagsdirect.wordpress.com)