You might wonder, how can team profile or “our people” page in a company’ website can become a marketing tool? I actually did a team profile for the company that I’m currently working at. I was asked to create it as engaging as possible, hence I created my ‘About Risa’ page that sort of similar with what I did for my work profile.
The reason behind this is to create a sense of engagement between the website visitors and the team. In addition, the sense of familiarity can also be built, especially for firms that allow customer to choose with whom they want to work with. This is especially important for event organizing firms. People can sometimes identify with whom they can work with and what personalities these people have, just by looking at their photos and their short profiles.
Aside from team profiles, the website itself can become a story telling tool. If people use Pinterest to tell what ideas matters and sort of personify a brand, a website can do that for sure! Below is an example of an event organiser called The Style Co., and they’ve shown their creative way of utilising their website. Not just as an information platform, they’re using it to tell the stories of their projects with people’s weddings, birthdays, and other parties. They tell the stories through photographs and videos, showing that they are highly committed in working on events and its preparations. They convey their clients and website visitors that they will make their party as awesome as possible, and the team will directly involve with the design and on the field activities.
In addition, the theme, color, layout, and other design factor of the webpage can highly influence the brand’s image. With Style Co, I directly have a sense of emotional engagement with their brand, just by looking at their website. Their pink color symbolizes loving, caring and warmth, as for the font shows their creativity as a stylist.
Overall, never underestimate the power of a website. My tips in regards to websites would be, communicate, inform, and engage! So that in the end, you can attract and retain your valuable customers.
But be careful, you want to convey the right image to the right people! B2B firms would have different layout to the B2C ones.
So, what’s your favorite website?!