Anybody haven’t seen this Bonds ad? I love love love love….this ad so much! I love the color combination, the dance choreography, even their umbrellas! This somehow attract my attention when I come across this ad both online and offline. Then I thought, this must be a very great ad if it has successfully made me feel this way. I even visited their store to purchase some stuff in less than a week.
So, I decided to search for other people’s thoughts and comments about this ad, and it turns out to be quite mind blowing. Apparently people have very different thoughts. Here’s one of the top comments in YouTube, and other user voted for this comment as well.
And here’s one of my favorite replies.
After thinking further about it, Bonds must’ve had a pretty clear targeting for each of their ad and other marketing activities. This one I reckon is quite directly targeting towards customer group(s) that I’m in. From the comment above, it get me thinking about how different people perceive things differently, especially in terms of sexual imagery. This might be inappropriate for some groups of people, and shown by the comment below.
With this comment, I noticed that Dove did a campaign with regular women body shape, instead of skinny models’ size. For Bonds, this might be appropriate in some ways, but not for this one. With the current trend of people wanting to get healthier and fitter (not necessarily super skinny), watching this ad of Bonds could be inspiring. Plus, teenage girls do want to be associated with these models (they’re not very skinny anyway), to boost a sense of confidence.
PS: Those comments can be a challenge and ideas for Bonds too.
That’s my opinion. What do you think?