Checkout this new campaign of Adidas for promoting their Winter 2013 apparel and shoes collection. Selena as their guest designer!
Once you go to the website (Selena Gomez for Adidas NEO 2013), you’ll firstly see a video of Selena wearing Adidas’ clothing line and new shoe collection. Your cursor will change into a camera, and you’ll be able to take snapshots out of the video to be submitted. The photos submitted will then be placed for competition, and if Adidas loves it, they’ll make it famous! And if Selena loves it, she’ll make it as her cover photo on Facebook. Cool huh?
I just checked it out, love the video, the song, love all about it. Their targeting is quite obvious this time, sort of aiming towards the sporty chic, just like Selena Gomez (her strong personality in the eyes of other people). Aside from Selena Gomez, Adidas also invited Justin Bieber to design the male look (lookbook). Well, I’ll just focus on Selena :p.
Here are some snapshots I took from the video, which one’s the best? I’ll enter the most voted one :).
Basically, I love how Adidas targeted on the younger generation by using these two rebellious, sexy and hip icons. The way they present this marketing strategy is definitely showcasing how younger people are more innovative and need much more effort to attract their attention. Plus, Selena herself uses her own social media tools to promote it! Hence, more engagement and desirable associations are built.
Well that’s all that I wanted to share, and please do vote for which shot you love. I might win something lol. See you, cheers!
- Selena Gomez Is Sporty Chic in Adidas Neo Campaign–See the Pics! (eonline.com)
- Selena Gomez Rebellious, Sexy in Addias NEO ‘Rocker Chic’ (photos!) (theimproper.com)