When you visit a website, instead of delivering their information in the form of simply writings, they present them in graphics, hence the name infographics. It’s basically about visualizing your data, isn’t that cool? So that more right brainer can easily access and understand your info.
This is applicable for both B2B and B2C industries, as part of their content marketing.
Several advantages that firms can gain out of adopting infographics are:
- Driving traffic to websites.
- Higher social sharing possibilities.
- More satisfied customers – simplicity of the method used in delivering information.
- Higher page views.
- increase in engagement with audiences.
(taken from Marketing Tech Blog).
Here are some interesting infographics I found… From something related to general issues…
*Click here for source.
So basically, any kind of information can be communicated in the form of infographics. That explains the rise of this trend, as it is applicable in every organisation.
To even simplify the process, there are firms (online) that specially cater to the needs of instant and simple infographics creation. They provide the templates with an approximate cost of $12 each, and we can add information as we want to. Cool huh?
And… here’s my infographic :), I used Piktochart, for free of course. Yay or nay?
What I figured out, we can even use infographics for our resume! Talking about being creative and presentable 😀
Care to take the challenge of infographic’ing your resume? lol
- Social Media Resource of the Day: Piktochart (socialmediapower.com)
- The World of Infographics (rachelclearyblog.wordpress.com)
- Motion Graphics vs. Infographics: How The Two Compare (themarketingrobot.com)