It’s MOvember!

As you know, today is the 1st of November, meaning that Movember’s here. If you have no idea what Movember is, it’s basically a not-for-profit, charitable organisation, focusing onย raising awareness in regards to man’s health (prostate and testicular cancer). The … Continue reading

Loving infographics aren’t we?

When you visit a website, instead of delivering their information in the form of simply writings, they present them in graphics, hence the name infographics. It’s basically about visualizing your data, isn’t that cool? So that more right brainer can … Continue reading

Selena Gomez for Adidas NEO

Selena Gomez for Adidas NEO

Checkout this new campaign of Adidas for promoting their Winter 2013 apparel and shoes collection. Selena as their guest designer! Once you go to the website (Selena Gomez for Adidas NEO 2013), you’ll firstly see a video of Selena wearing … Continue reading

My heart goes boom boom boom for Bonds

Anybody haven’t seen this Bonds ad? I love love love love….this ad so much! I love the color combination, the dance choreography, even their umbrellas! This somehow attract my attention when I come across this ad both online and offline. … Continue reading

Subscription marketing?

Subscription marketing?

Anybody recognise the white popsicle on the blue background? Yes, it’s Fancy! As some of you may have heard, it’s Pinterest’s rival, and often called as Pinterest for shopping. So what is Fancy box subscription? Well, it’s a box that … Continue reading

McDonald’s isn’t lovin it

McDonald’s isn’t lovin it

Be careful… Be careful… Be careful…with social media!! That’s all that I can say after having a read at the stories of McDonalds’ horrible social media marketing strategy, known as the ‘#McDStories’. Maccas’ initial purpose was to engage better with … Continue reading

Social Media in the B2B Market

Social Media in the B2B Market

When you read the title, you might wonder what’s the connection between business to business industry with social media? Isn’t social media mainly used for business to consumer (B2C) market? Well then, you’ll have to rethink your judgement. With the … Continue reading

Online Fashion Show?! Heck yeahhh!

Online Fashion Show?! Heck yeahhh!

“Topshop is a phenomenon”ย New York Times Digital marketing has contributed to traditional marketing in so many different ways. Recent online fashion hosted by Topshop in partnership with Google+ has received so many positive feedback and hence, a major success. Below’s … Continue reading

Oh, Facebook… Video ads?

Oh, Facebook… Video ads?

I advertised a couple of ads in Facebook: Jayeslee Live in Melbourne 2012 Concert and a bazaar/garage sale that my community group hosted. We reached a lot of people with certain criteria that we specify when filling in the details. … Continue reading